4 years ago, we started building a decentralized ticketing solution, using the opportunities of web3
technologies, to secure and digitalize the rather old ticketing process. Disrupting a rather old and
standard process was and still is complex, but we've had several success stories over the last
First success was in the tourism industry, where decentralization of offers makes way to completely
new business models and removes the monopoly of the big players. But way more success and drive we
gained in football and sport events, until now we've been working with large first league clubs from
Germany. However, it’s a transition and digital distribution is a process which needs time.
As we are based in Rijeka we know for long time about the famous and old HNK Orijent 1919 football
club, which in last years (through change of management) grew from a 4-league club to best (first
place) club in the Croatian second league. The club’s management is eager to not just improve in the
football, rather by further improve their business model also on a technical level, it will soon be
the first club in Croatia with a fully automated 4D camera system.
This was the precondition for a cooperation with us (Juice) by implementing all the knowledge and
experience we gained in decentralized technologies for HNK Orijent 1919.
HNK Orijent 1919 to be most digitalized club in the world.
For that reason, we already published the club’s App in November, in which it's possible to purchase
tickets and merchandise. As any digitalization strategy should include Web3 features, the official
$ORI Token of the club was just the next step. But $ORI is much more than a Fan Token. $ORI will be
our role-model for a digitalization transformation of any club in the world, all the available
technology and possibilities will be rolled out to HNK Orient 1919 first, now we are starting with
Token being available in the app, and purchase of tickets / food. But furthermore the $ORI token
will be made available in all our apps, and partner apps which integrate already our decentralized